The revolutionary women watch strap concept! Discover our upcoming crowdfunding campaign

New ladies collection, launch of the Kickstarter campaign

August 19, 2020 (Viz Release) – – Louis Chevrolet Swiss Watches, a watch manufacturer based in Porrentruy, Switzerland, will officially launch a new Kickstarter campaign on September, 4th 2020. Dedicated to women this time around, the collection will feature the brand’s latest innovation: an interchangeable and reversible strap.

A collection: 34 possible watches

The future collection, Number 8 LC6, will offer a wide choice to future contributors. Thanks to the specially designed attachment wheel, it will then be possible to change straps wherever and whenever you want, simply, quickly and among a wide choice of colours and materials. Just a few seconds will be enough to adapt your watch to your look or activity.

A strap for all situations

The reversible strap system will reuse the innovation of the attachement wheel to easily and quickly change its watch strap. In addition, an equally reversible buckle will be added to the straps. Then, you just have to turn the buckle over to reveal either the plain color part or the part with an original pattern and thus enjoy two straps in one. These reversible silicone straps, ideal for all types of activities, will be offered as well.

“What drives us is innovation. Through this project, we’re offering an original, easy and quick concept that allows you to have a new watch on a daily basis”, said André Saunier, CEO of Louis Chevrolet.

An attractive crowdfunding campaign

In keeping with its digital strategy of selling only through this channel, Louis Chevrolet’s third participatory fundraising campaign made sense. On September 4th, customers will be able to place a pre-order for this new collection via the Kickstarter platform. In order to be able to enjoy the benefits of this innovation immediately, each timepiece will be offered with a reversible interchangeable strap. Besides a very attractive price.

Kickstarter will offer exclusive advantages on packages starting at CHF 298 instead of CHF 398 (around USD 299 instead of USD 399).

Link to the campaign landing page


Based in Porrentruy, in the Swiss Jura, Louis Chevrolet Swiss Watches has designed, and marketed since 2006 watches in its own factory. The name Louis Chevrolet pays tribute to the eponym man, of Swiss origin, founder in 1911 of the “Chevrolet Motor Car Company”. The factory is located less than 10 km from the place where Louis Chevrolet spent his childhood. In 2016, Louis Chevrolet started its “big curve” in order to completely renew its collections.

Press Contact Louis Chevrolet Swiss Watches
Florent Bregnard
Marketing and communication
+ 41 (0)32 465 38 08
Louis Chevrolet Swiss Watches newsroom

Louis Chevrolet Watch Company SA
En Roche de Mars 10
2900 Porrentruy
Jura- Switzerland