The Louis Chevrolet Kickstarter campaign is launched

Launch of an innovative and revolutionary ladies’ collection on Kickstarter

September 4, 2020 (Viz Release) – – Louis Chevrolet Swiss Watches, a watch brand based in Porrentruy, Switzerland, unveils today a new Kickstarter campaign. This time dedicated to women, the collection – Number 8 LC6 – in a quartz version will feature the brand’s latest innovation: an interchangeable and reversible strap.

An innovative watch

Changing the look of your watch, any time, simply and quickly, is now possible thanks to the innovative attach concept of the new LC6. Designed with the patented thumb wheel, allowing quick strap changes, the watch brand adds an additional innovation: a reversible silicone strap, unicolour on one side and original patterns on the other.

Match your watch to all situations

No more thinking, the reversible silicone straps allows you to take two different looks with you. In just a few seconds and anywhere, you can adapt your look to your activity. You will get a wide choice of strap colors, materials and patterns, as well as two dial options, in white or mother-of-pearl for more sparkle. This makes more than 34 different combinations possible.

Numerous benefits

Louis Chevrolet is not at its first attempt: this is the third campaign launched on the crowdfunding platform Kickstarter by the watch brand, thus continuing its momentum of digital strategy.

From now until October 2, 2020, it is possible to pre-order your watch and reversible strap directly on the Kickstarter page. The subscribers will get many exclusive advantages such as an attractive price on the packages which will start at CHF 298.- instead of CHF 398.-

Link to the campaign

Link to pictures


Based in Porrentruy, in the Swiss Jura, Louis Chevrolet Swiss Watches has been selling watches designed and manufactured in its own manufacture since 2006. The name Louis Chevrolet pays homage to the eponymous man of Swiss origin, founder of the “Chevrolet Motor Car Company” in 1911. The manufacture is located less than 10 km from where Louis Chevrolet spent his childhood. In 2016, Louis Chevrolet embarked on a “big curve” to completely renew its collections.

Louis Chevrolet Watch Company SA
En Roche de Mars 10
2900 Porrentruy
Jura- Suisse

Press contact Louis Chevrolet Swiss Watches:
Florent Bregnard
In charge of marketing and communication
+ 41 (0)32 465 38 08

The Louis Chevrolet Kickstarter campaign is launched