Stemming from AskMen’s annual “Great Male Survey” feature – the world’s largest online survey for men on dating, sex, technology and other lifestyle habits – the new site is a one-stop-shop for marketers, journalists and industry professionals seeking comprehensive, curated research and expert analysis about today’s man.
Demonstrating its deep understanding of men 18-35, the site will provide timely, relevant, industry-focused content based on AskMen’s own data; as well as research from leading thinkers and interviews with some of the brightest minds. The site will explore how data is used by professionals in the men’s space through sections including (but not limited to):
To inform the site, AskMen will pull insights from a variety of on-site features, including its Ipsos OTX MediaCT endorsed “2011 Great Male Survey” (which launched in July with over 80,000 responses); its “Top 49 Most Influential Men” (an annual reader poll of male influencers with nearly three-million responses to date) and the “Top 99 Most Desirable Women” (an annual reader poll of the women men find most attractive, with more than 25 million responses to date).
Since its launch more than a decade ago, AskMen has grown to become the leading men’s lifestyle site in the world, reaching more than 16.4 million men every month.