Denzel Washington, Ron Howard, Ashanti and LeBron James Launch ‘Great Futures Start Here’ Campaign for Boys and Girls Clubs of America

The purpose of the Great Futures Start Here campaign is to raise awareness about the critical issues that put millions of America’s youth, and the nation’s future, at risk. Consider the following:

BGCA believes that every child – whether living in a big city, small town, Native American community, or military installation – has the potential to achieve a great future. More importantly, the 105-year-old youth organization, which serves some 4 million youth in 4 thousand communities, has evidence of its effectiveness: in a Harris Interactive survey of Club alumni, 57% said, “the Club saved my life.”

Nationwide, Boys and Girls Clubs providehigh-impact, affordableprograms, andcaring adultmentors,to keep kids on the path to great futures, emphasizing academic success, good character and citizenship, and healthy lifestyles.

Additional components of the campaign will include radio, print, web, outdoor and airport executions.

SOURCE Boys and Girls Clubs of America