“Health plans and large employers know that lifestyle choices account for 70% of all healthcare costs,” said Dolstad. “They also know that data shows 90% of adults have one or more lifestyle risks. The problem is in motivating these adults to engage in programs designed to help them improve their lifestyle choices and subsequently their health – driving down the considerable and continually rising cost of healthcare.”
Dolstad carefully examines the traditional approach to health management and compares it with Carewise Health’s recommended multi-dimensional view of health. In addition, he shares three keys to a successful incentive program and illustrates how understanding human behavior can lead to increased participation.
“We’ve discovered that risk and reward is the most fruitful combination organizations can use to motivate members to participate in their programs,” Dolstad said. “We not only recommend a reward and risk approach to incentives, but also a program that targets specific populations.”