Disney Introduces Appmates Mobile Application Toys – First Toy to Allow Kids to Use Apple iPad(R) as Virtual Play Mat

In an industry first, Disney introduced today Disney AppMATes(TM) Mobile Application Toys, a new toy line that comes to life digitally when used with an Apple iPad by allowing kids to use the tablet’s screen as a virtual play mat. (Photo: Business Wire)

Disney Interactive Media Group (DIMG), one of the world’s largest creators of high-quality interactive entertainment across all platforms, is the segment of The Walt Disney Company responsible for the global creation and delivery of interactive entertainment, multi-platform video games, and lifestyle content across all current and emerging digital media platforms. DIMG produces and distributes a broad portfolio of content from its five primary lines of business: Disney Interactive Studios, Disney Online, Disney Online Studios, Disney Mobile, and Playdom. Products and content released and operated by DIMG include blockbuster online virtual worlds, #1-ranked community-family and parenting web destination that includes Disney.com and the Disney Family network of websites, mobile applications, and video games.