Fitbit Launches New Version of Popular Wireless Activity Tracker

Brand new features include:

Additional new online tools and apps:

“For Ultra, we held true to this.People often overlook the power of stairs in achieving fitness. By combining stair climbing with social and motivational features, we think we can help people fit more fitness into their everyday lives in a fun and easy way.”

Trend research indicates our shift to a more sedentary lifestyle is slowly taking its toll on our health. Health experts advise that we can minimize the negative impacts of low physical activity in our lives in simple ways: by walking and being generally more active throughout our day. Also, recent studies show that adding stair climbing into a daily routine is proven to lower body fat, minimize waist circumference and burn up to 400% more calories than walking.

The new Fitbit Ultra is the only all-day activity tracker to measure floors climbed. Ultra’s accelerometer and state-of-the-art altimeter technology work together to track movement from climbing the stairs. This smart technology combination understands the difference between climbing stairs and taking the elevator.

Fitbit also updated its online dashboard to better track personal fitness metrics and achievements for a more visually motivating, comprehensive experience. For example, compares daily climb activities to well-known landmarks around the world such as The Eiffel Tower and Machu Picchu.